ToyGo

Help toys find a new home.
( Branding )

OVERVIEW

Toys play an important role in everyone's childhood, but when the children grow up, They may not need to be accompanied by toys. Most people will choose to throw away their toys or are abandoned at home. ToyGo is an application that provides a platform to help users donate toys to charities and learn about donations.

YEAR

Mar 2020 - May 2020

TOOL

Adobe XD, Illustrator, Photoshop, InDesign, After Effects, Premiere Pro

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PROBLEM

Many people choose to donate their unwanted toys to charities in order to avoid polluting the environment or waste. However, some people don't know how to donate, where to donate or, they have no time to do it.

SOLUTION

• Provide an application for users to find ways to donate to charities and learn about donations.

RESEARCH

Statistics

Target Audience

• M/F, Age 15-19.
• Teenagers who don't have much experience of toy donation.
• They don't know how to donate, where to donate.
• They have unwanted toys.
• They can learn new thing about donations.

INFORMATION ARCHITECTURE

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PERSONAS

Linda Longoria

18 / Philadelphia / Student / Senior high school / Single

Linda is a senior high school student. She is going to college this fall, so she has to leave her home. Before moving out of her home, she wants to tidy her room, throwing away things she doesn't need. She has a lot of plush toys under her bed and in her storage boxes. Feeling they've occupied too many rooms, Linda decides to take action. She would like to donate her plush toys to someone.

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BRAND IDENTITY

branding

COLLATERALS

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CAMPAIGN

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THE APP

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PROTOTYPE - APP