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( UX/UI Project )
An action figure is a poseable character doll made most commonly of plastic and often based on characters from a film, comic book, video game, or television program. While most commonly marketed as a child's toy, the action figure has gained widespread acceptance as a collector item for adults. They bought solely for display as a collectible and not played with like a child's toy. Shelf provides a platform for collectors of action figures and allows them to trade and explore collectibles with each other.
Mar 2020 - May 2020
Adobe XD, Illustrator, Photoshop, InDesign, After Effects, Premiere Pro
Traditional toys have many categories, but for collectors, action figures are more desirable than others. They need a platform that is focused on action figures for collectors to trade and communicate on.
• Many collectors have managed to accumulate a massive amount of items that they no longer want.
• Some collectors are looking for toys that may have vintage or they interested in products.
• To provide a platform for collectors of action figures that allows them to trade and explore collectibles with each other.
In 2019, retail sales of action figures and accessories in the United States amounted to 1.71 billion U.S. dollars. So based on this data we can see that toy sales continue to grow.
• M/F, Age 28-55
• Adults have more money to expand their collection.
• Adults have more collections to trade.
30 / San Jose / IT Engineer / College / Single
Kevin is an IT engineer in San Jose. Recently, his friends sent him a few action figures so that he became interested in them. Kevin wants to start buying some action figures and expand his collection. However, he doesn't know much about toys, so he plans to explore some action figures that he's interested in.
40 / Orlando / Game Shop Owner / College / Single
Bill is a Game shop owner in Orlando. He's loved playing video games since he was a kid, so he also often collects action figures related to games. However, his friends are not very interested in collecting toys. He is eager to have friends to communicate with to share each other's collections.
40 / Minnesota / Illustrator / College / Has One Child
Sophie is an Illustrator in Minnesota and has a child. Her husband collected action figures when he was young so he keeps a lot of collectibles at home. But they plan to move to a new place next year so Sophie wants to clean up to make it more efficient for them to move. Sophie asked her husband to sell toys that he doesn’t need or has duplicates of. Sophie's going to start looking for a platform to sell her husband's action figures.
